Original Flavor: The kind of taste that doesn’t need fancy tricks. It’s smoky like a campfire at sundown, savory like beef slow-cooked on a trail drive, and tough enough to chew on while you’re riding fence or waiting for the next bull to buck. Each bite carries that lean, salty kick of the open range, a flavor as steady and reliable as a well-broke horse.
Black Pepper: Lean, smoky beef met head-on with a sharp kick of cracked pepper. The first bite hits with a dust-and-smoke heat, steady and strong, that hangs on like spurs in the flank. It’s a flavor with grit—straightforward, no frills, cowboy honest.
Red Pepper: It don’t tip its hat politely—it charges in like a snortin’ bull, bringin’ the heat fast and hangin’ on tight. The smoky beef is the saddle, but it’s the fiery kick of red pepper that does the buckin’—sharp, bold, and hotter with every chew.
It started in the dust and heat of a Texas summer, when rodeo cowboy Jace “Eight-Second” Carter found himself chasin’ more than just the next buckle. After years on the circuit, he knew two things: you don’t ride a bull for less than eight seconds, and you ain't survivin' the trail without good beef jerky.
One night, after a narrow win in Abilene, Jace bet the last $8 in his pocket on a dice game behind the stock pens. The dice came up hard 8 — two fours — and with that lucky roll, he bought the spices and beef he needed to make his first batch of jerky for the next day’s rodeo crowd.
The jerky was tough enough to chew through a long haul, tender enough to keep you comin' back, and seasoned with the grit of the arena. Word spread fast: “Get the cowboy’s Hard 8.”
Today, Hard 8 Beef Jerky is still made the cowboy way — hand cut and cooked slow and steady and ready for anyone willin’ to hold on for the full ride. Because in life, like in the arena, the real darn reward comes when you play for keeps… and roll a Hard 8.
Where can I buy Hard Eight Jerky?
You can find us in select gas stations across Texas or order directly online for delivery anywhere in the United States. If you’re lucky enough to see us at a local event, grab a bag — it goes fast.
What makes your jerky different?
We keep it simple — thick-cut beef, slow-smoked, and seasoned to perfection. No fillers, no shortcuts, and no mystery ingredients. Just bold, honest flavor you can taste in every bite.
Do you ship nationwide?
Sure do. From Texas to your doorstep, we ship anywhere in the U.S. so you can get a taste of Hard 8 no matter where you hang your hat.
